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Case Study

Les Georgettes

Context

The Brand & Campaign

Les Georgettes is a beautiful French concept featuring fine metalwork jewelry inset with vibrant reversible and interchangeable leather bands. You can create your own collection of personalized Georgettes to suit your mood with a nice coupling of leather and fine metal.

Scope

Our Missions

  • 01 Targeted Ads Fashion Girls
  • 02 KOL promotion
  • 03 Social Media campaign
  • 04 E-reputation
Outcome

Results

After one month :

  • Wechat: 4 articles which gained 1 266  quality followers , 12 238 views this month.
  • Weibo:12 posts & 1 event which gained total 2 251  followers, 171 800 views, 440  shares , 702  comments and  422  likes this month
  • E-reputation: 4 posts on different quality social platforms and 1 press releases on 4 top popular media.
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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