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Case Study

Lavender Museum

Context

The Brand & Campaign

The Lavender Museum, founded by Georges Lincelé is located in Coustellet, France, in the heart of the Luberon Regional Natural Park. The museum is entirely centered on true lavender. Since 1991, it has been hosting visitors from the world over. The Lavender Museum tells the story of the crop of true lavender, its history, its challenges, and its future. It describes the properties and qualities of true lavender.

Scope

Our Missions

  • 01 E-Reputation
  • 02 Market survey
  • 03 Consulting
Outcome

Results

Confidential

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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