Skip to content
Case Study

Larizia

Finest luxury fashion platforms from the UK featuring the very latest global designers

Context

The Brand & Campaign

Larizia opened in London in 1988 and quickly became a major shopping destination, focusing on designer shoes, bags, and accessories. Today, the brand has become the exclusive digital and proud curator of some of the world's most coveted luxury brands. Their fashion brands include Alexander McQueen to Saint Laurent. Larizia contacted GMA to increase the visibility of Larizia through user testimonials and KOCs (Key Opinion Consumers) content posts for 11.11 Single's Day. After a successful KOC campaign with a 1:130 ROI, Larizia decided to continue with us on the opening and management of their Little Red Book account and the improvement of their online reputation through Chinese press releases, blogs, and forums.

Scope

Our Missions

  • 01 Little Red Book
  • 02 KOC
  • 03 11.11 Campaign
  • 04 520 Campaign
  • 05 PR
  • 06 Q&A
Outcome

Results

  • 1:130 ROI in the first month
  • +5K reactions to Little Red Book
  • +10K views on Little Red Book
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.