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Case Study

Laguiole

Context

The Brand & Campaign

A famous France handcrafted knife brand since 1860. Their products guarantee the quality with fantastic design of knife. Form them, you know knife is not just a tool, but also a art piece worth to collect. Regards the increasing of Chinese market, they think enter in China market is a must to do. Due to the less of know-how in the strange market, they come to us for their marketing program in China. After the analysis of their products and the local market, we suggested the most economic and useful solution for them.

Scope

Our Missions

  • 01 Taobao
  • 02 SEO on Baidu
Outcome

Results

Still under progress

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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