Laboratoires Genevrier

Laboratoires Genevrier : iALUGEN

Context

The Brand & Campaign

iALUGEN is the top hyaluronic acid skin care brand owned by Laboratoires Genevrier, a well-known biotechnology company in France. Laboratoires Genevrier (Genevellian laboratory) originated in 1920. Since its establishment, it has been aimed at improving public health. The quality of all products can stand all the test.

Scope

Our Missions

01 Social Media Campaign
02 KOL
03 Little Red Book set up
04 Word of Mouth Campaign

Outcome

Results

Create a Positive brand Ereputation
Increase brand awareness (+70% of exposure every month)
Create Engagement of users via Social media

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story

14+

Years in China

1500+

Brand Launches

50+

Specialists

Office Locations