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Case Study

La Rochelle Business School

La Rochelle Business School - French Grande École.

Context

The Brand & Campaign

China accounts for the highest spending on education in Asia. When Japanese and Korean families respectively allocate 10% and 22% of their household income on education, in China that number goes up to 30% (2014). Highly valued because considered, as a way to improve your social status, being visible and getting e-reputation is the key to attract Chinese students in your classes. La Rochelle Business School is located on the French Atlantic coast. It was created in 1988 and is now part of the prestigious network of French Grandes Ecoles. This school provides different degrees: Bachelor, Master in Management, and specialized MBA programs. A Business School of Tourism was also created and offers training specialized in leisure, hospitality, and the event industry. With its Business Foundation Program, it aims at preparing international students to acquire the necessary skills to enter a French-taught program. La Rochelle Business School attracts many foreign students.

Scope

Our Missions

  • 01 SEO Campaign
  • 02 Online Exposure
  • 03 E-Reputation
Outcome

Results

  • Business School website on 1st page of Baidu
  • Greater visibility on the Chinese web, in order to attract foreign students
  • 30 Chinese students per year
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
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Years in China
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