CLIENT: KUHEIJI Sake
KUHEIJI Sake - It All Begins in our Fields and Rice Terraces.
Our Missions for KUHEIJI SakeE-Reputation WeChat Campaigns Weibo Campaigns Social Media Promotion KOLs Campaigns Baidu SEO
The Brand & Campaign Context
The KUHEIJI brand specializes in listening to the earth. Each year, we pay attention to the stories she tells us in order to accomplish the romantic work that is the pride of our Nagoya, Kurodashô, and Morey-Saint-Denis estates. Through articles on our sakagura and sake in general, we offer you an intimate approach to this exciting world. Discover the daily life of this historic place and its craftsmen. Once the production season is over, we will meet you on the lands of Hyogo and Okayama, where we ourselves cultivate the rice used for our sakes. It will therefore also be a question of rice, this essential component, of which we preserve the know-how of the culture year after year. We grow our own ingredients and, with the sweat of our faces, create terroir vintages that express all the dramaturgy of fields and rice paddies. GMA helped the brand with WeChat, Weibo, social media, and KOLs campaigns to increase its e-reputation in China and Baidu SEO ranking.
- 4 WeChat posts in 1 month
- +8,751 exposures on WeChat
- +102 “reading” on WeChat
- +90 likes on WeChat
- Good exposure to Baidu SEO campaigns
- +50 group sharing & 28 moment sharing with WeChat influencers
- +1,512,019 exposures on Weibo
- +607 engagements on Weibo
- +198 reposts on Weibo
- +56 comments on Weibo
- +353 likes on Weibo