CLIENT: KUHEIJI Sake

The Brand & Campaign Context

The KUHEIJI brand specializes in listening to the earth. Each year, we pay attention to the stories she tells us in order to accomplish the romantic work that is the pride of our Nagoya, Kurodashô, and Morey-Saint-Denis estates. Through articles on our sakagura and sake in general, we offer you an intimate approach to this exciting world. Discover the daily life of this historic place and its craftsmen. Once the production season is over, we will meet you on the lands of Hyogo and Okayama, where we ourselves cultivate the rice used for our sakes. It will therefore also be a question of rice, this essential component, of which we preserve the know-how of the culture year after year. We grow our own ingredients and, with the sweat of our faces, create terroir vintages that express all the dramaturgy of fields and rice paddies. GMA helped the brand with WeChat, Weibo, social media, and KOLs campaigns to increase its e-reputation in China and Baidu SEO ranking.