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Marketing China
Case Study

Klorane

Context

The Brand & Campaign

Industry context

The Cosmetics industry is expanding rapidly in China and is now among the most important sectors in the country. The annual growth rate of revenues made from cosmetics product sales is around 15% year on year. This significant increase is due to Chinese consumers’ new focus on beauty habits, increasing disposable incomes and the search for quality, new cosmetic products.

Company

Klorane exclusively sells organic products, based on a large range of flowers and botanicals. The brand was created 40 years ago by the Pierre Fabre Group. Klorane is associated with quality products and represents authenticity, simplicity and natural beauty.

Goals

Increase their Visibility and Reputation online in China.

Improve E-commerce store sales.

Scope

Our Missions

  • 01 E-commerce campaign
  • 02 Taobao
  • 03 Tmall
  • 04 Social Media Marketing
  • 05 Audit management
  • 06 KOL Recruiting
Outcome

Results

  • 50k followers
  • 100 KOL engaged
  • 1.5M views
  • Tmall optimization resulted in sales increase.
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
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