Italdesign is one of the world’s leading companies in the provision of development services for the automotive industry. They provide a wide range of services dedicated to the development of new vehicles and industrial products, from styling to engineering and from prototypes manufacturing to testing and validation. Italdesign contacted GMA to create a strong marketing strategy to enter the Chinese market.
Case Study
ItalDesign
Context
The Brand & Campaign
Scope
Our Missions
- 01 SEO on Baidu
- 02 E-Reputation
- 03 Wechat & Weibo campaign
Outcome
Results
- 80% of exposure
- More than 1.110.000 views on Weibo posts
- 1st result page on Baidu
About GMA
The China Marketing Team for International Brands
Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.
From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.
Meet the team and read our story14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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