I&C is a luxury brand, with products ranging from fashion, to cosmetics and jewellery. It’s founder draws his inspiration from his Caribbean origins and works with French, Italian and Portuguese creators. The passion and know-how I&C pours into each product leads to the creation of unique items combining modernity and elegance. Their first steps into the Chinese market were made in 2015 when they attended the ‘Luxury China Exhibition’.
Case Study
Isla & Caraibica
The fashion market in China is expected to be responsible for 30% of the global fashion industry’s market growth and become the world’s second biggest market by 2020. With China’s GDP increasing by about 7% every year, spending on fashion and style grows in-line with this. While brands used to just focus on China’s biggest cities, with the increase of the middle class’s purchasing power, more and more companies are targeting second-tier cities across the country.
Context
The Brand & Campaign
Scope
Our Missions
- 01 e-PR
- 02 Social Media
- 03 Support in finding distributors
Outcome
Results
- Exposure of 100 000 views per month.
- The brand was approached by several distributors.
- Successful brand launch and the start of new business collaboration.
About GMA
The China Marketing Team for International Brands
Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.
From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.
Meet the team and read our story14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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