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Case Study

Isdin

Context

The Brand & Campaign

Isdin is a Spanish cosmeceuticals brand, that develops in China via cross-border business. To develop their Awareness and boost their sales in China, they asked GMA to launch a KOL Smart Marketing campaign on the hottest Social Commerce App of the Moment : Little Red Book.

Scope

Our Missions

  • 01 KOLs
  • 02 Little Red Book
Outcome

Results

The exposure of brand rapidly increased and attracted nearly 2000  customers.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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