Our Missions for IsdinKOLs Little Red Book
The Brand & Campaign Context
Isdin is a Spanish cosmeceuticals brand, that develops in China via cross-border business. To develop their Awareness and boost their sales in China, they asked GMA to launch a KOL Smart Marketing campaign on the hottest Social Commerce App of the Moment : Little Red Book.
The exposure of brand rapidly increased and attracted nearly 2000 customers.