CLIENT: Intech Open

The Brand & Campaign Context

Intech Open aims to provide worldwide excellent scientific researches to the academic community. Their community includes more than 118,000 scientific authors and editors. Furthermore, scientists who work with them range from Nobel Laureates to the most talent young generation researchers. In order to increase their brand awareness and scientists engagement of future activities in China, IntechOpen contacted GMA to run a series of email campaigns to reach out to the Chinese scientific community.