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Case Study

Intech Open

World-renowned publisher of scientific journals

Context

The Brand & Campaign

Intech Open aims to provide worldwide excellent scientific researches to the academic community. Their community includes more than 118,000 scientific authors and editors. Furthermore, scientists who work with them range from Nobel Laureates to the most talent young generation researchers. In order to increase their brand awareness and scientists engagement of future activities in China, IntechOpen contacted GMA to run a series of email campaigns to reach out to the Chinese scientific community.

Scope

Our Missions

  • 01 Emailing Campaigns
Outcome

Results

Ongoing Project

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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