Advanced Lipid is a joint venture by AAK and Enzymotec. They are seen as a reliable, high-value partner to the infant formula industry.
INFAT is a specialized fat ingredient for infant formulas. It has been manufactured and marketed by Advanced Lipid for over a decade. They set out to expand into the lucrative infant formula arena in China.
Compared to other famous infant formula brands, INFAT had little awareness and reputation in the Chinese market. No parents will trust an unknown brand.
Case Study
Infat – Advanced Lipids
Context
The Brand & Campaign
Scope
Our Missions
- 01 WeChat
- 02 Promotion
- 03 SEO on Baidu
- 04 Website setup
- 05 PPC
- 06 E-Reputation
- 07 Social platforms
- 08 Q&A
Outcome
Results
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1500 new followers
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100, 000 views of articles
SEO
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34 pages have been indexed on Baidu
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4, 530 backlinks have been indexed on Baidu
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Keywords rank 1st on Baidu
PPC
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12 leads in first 2 months after starting campaign
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Around 40, 000 clicks
e-Reputation
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10, 000 views on forum content
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Promotion of articles on other websites achieved 15, 000 views
We have helped improve their awareness and reputation significantly. They also built up their own customer community around Chinese mothers.
About GMA
The China Marketing Team for International Brands
Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.
From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.
Meet the team and read our story14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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