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Case Study

Industry Sourcing

Industry Sourcing - Online B2B Media Platform.

Context

The Brand & Campaign

Industry Sourcing of Ringier has been the largest online media platform for B2B industrial information in China, Asia, Middle East, and Africa since many years ago. They provide the newest information about industrial technology, technology transfer, and practical solutions for Asia and Africa B2B industries. Industry sourcing is a news website discussing topics like industry and its market. The company contacted Gentlemen Marketing Agency to increase their traffic from Chinese users. To promote their website in the Chinese market at the beginning, consider the business they evolved, they decided to launch an SEO campaign through GMA.

Scope

Our Missions

  • 01 Backlinks Setup
  • 02 Baidu SEO
Outcome

Results

  • Top on Baidu via setup keywords
  • +300% traffic on their website
  • 5,000+ visitors on their website
  • Nearly 600K page views
  • 145K unique visitors
  • Bounce rate of 35%
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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