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Case Study

Ilaya

Context

The Brand & Campaign

ilaya was founded in 2011 to help couples realize their dream of becoming parents. During these years, Ilaya has gained an excellent reputation, and their services have been highly valued by thousands of customers from all over the world. ilaya’s specialty is in innovative medical technologies, and the aim is to eradicate disease with minimal intervention within the body, which results in significant reductions in patient recovery time.

Scope

Our Missions

  • 01 WeChat
  • 02 Weibo
  • 03 PR
  • 04 SEO
  • 05 E-Reputation
Outcome

Results

  • 80% of exposure
  • PR: Coverage on 4 top platforms
  • E-reputation: 5 Q&A discussions published first month
  • SEO: 3 leads after one month
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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