IceBerry is a Russian ice cream brand. They provide high-end ice cream, targeting mainly women from high end and middle-end environment. The brand contacted our team to create an entire strategy of lead generation as well as working on raising brand awareness.
Case Study
Iceberry
Context
The Brand & Campaign
Scope
Our Missions
- 01 Weibo and WeChat Official Account
- 02 PR and Q&A
- 03 Content Marketing
- 04 Community Management
- 05 Chinese Website
About GMA
The China Marketing Team for International Brands
Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.
From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.
Meet the team and read our story14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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