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Case Study

Humaima Malik

Context

The Brand & Campaign

Since public characters benefit from a large and inspired audience, brands have seen a huge potential in associating products to such image. Consequently, this image is importante, in order to find parteners and create yorself a community. As Chinese people are very conected, on internet as on social networks, it is important to talk about you on the web to touch a larger audience.
Humaima Malik is from Pakistan. She’s an actress and model since the age of 14 . She performs in Bollywood movies.

Scope

Our Missions

  • 01 Buzz marketing
Outcome

Results

  • More than 686,000 people have seen the post
  • Over 5,000 comments
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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