CLIENT: Hermes

The Brand & Campaign Context

Since Hermes opened its first harness store in Paris in 1837, it has been at the pinnacle of classic clothing brands with exquisite craftsmanship and aristocratic design. It is luxurious, conservative, noble. Hermes employs 13,500 people, including 4,500 artisans, and operates 52 workshops in France. In the mids 2010s, Hermes wanted to deep further into the Chinese market, thus, collaborated with GMA, to provide professional market research and staff training.