A French Luxury Fashion Brand
Since Hermes opened its first harness store in Paris in 1837, it has been at the pinnacle of classic clothing brands with exquisite craftsmanship and aristocratic design. It is luxurious, conservative, noble. Hermes employs 13,500 people, including 4,500 artisans, and operates 52 workshops in France. In the mids 2010s, Hermes wanted to deep further into the Chinese market, thus, collaborated with GMA, to provide professional market research and staff training.
Confidential
Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.
From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.
Meet the team and read our storyGet a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.
