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Case Study

Hennessy

Context

The Brand & Campaign

The World’s Most Popular Cognac; Hennessy.
A classic whiskey brand from Ireland. They started their business in 1765, and promoted their brand around the world from the 19th century. After three centuries, they have became the most famous whiskey brand globally. They had to leave the Chinese market, due to the political reasons, before the “Mao-era” but are back as China hurtles into a new commercial era for Whisky brands.

Outcome

Results

Confidential

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
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