Skip to content
Case Study

Glendee

Context

The Brand & Campaign

‘Glendee’ is snack brand from Thailand. They produce potato chips, coconut chips and other variations made from different fruits and vegetables. They wanted to specifically attract Chinese tourists visiting Thailand rather than sell to the Mainland market.

Scope

Our Missions

  • 01 Weibo KOL (Key Opinion Leader) campaign
  • 02 e-Reputation
  • 03 WeChat account setup
  • 04 Content management
  • 05 ‘Little Redbook’ Ecommerce Sales
Outcome

Results

Weibo KOLs:

  • Average 2 million views per post on KOL videos

WeChat:

  • 11,031 followers

  • Daily Posts

  • Video posts and sharing

e-Reputation:

  • More than 40 PR releases

  • Ranked at the top on Baidu Search

Little redbook:

  • 12 Influencers promoting on e-commerce platform

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
Read Next

Related Case Studies

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.