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Case Study

GISADA

Emerging brand redefining luxury fragrance worldwide from Switzerland

Context

The Brand & Campaign

Gisada’s story first began in Zurich as the dream of two brothers in 2013. Their goals were to express their passion for perfume in a new way, while also collaborating with renowned perfume makers with a clear vision, including Andreas Wilhelm and Mark Buxton. The Gisada brand was born with the creation of the Gisada Uomo and Gisada Donna perfumes. Today, the House of Gisada stands for modern elegance combined with Swiss quality. Gisada contacted GMA because they wanted to enter the Chinese market through branding and e-commerce but needed strong support implemented locally. From planning to executing, we manage the brand building and Tmall flagship store of Gisada in mainland China.

Scope

Our Missions

  • 01 Tmall Store
  • 02 Wechat
  • 03 Weibo
  • 04 KOL Marketing
  • 05 Q&A
  • 06 PR
Outcome

Results

  • New campaign
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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