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Case Study

Gilbert & Gaillard

Gilbert & Gaillard - Wine Guide.

Context

The Brand & Campaign

The Gilbert & Gaillard wine guide is an essential reference for professionals and wine lovers around the world. Our vocation: to promote and prescribe quality wines, representative of terroir, and the know-how of passionate men and women. Our multimedia group is dedicated to the promotion and prescription of quality wines, representative of terroir, and the know-how of passionate men and women. The group was founded in 1989 by Philippe Gaillard and François Gilbert. They started out as collection directors at Presses de la Cité. In 1991, they themselves became editors of guides and magazines. They now lead a multimedia group dedicated to wine in 22 countries. The Gilbert & Gaillard group is independent and does not call on any shareholder other than its founders. Gilbert & Gaillard also derives its notoriety from the International Challenge Gilbert & Gaillard, an international wine competition organized by Wine Tasting and Trading Ltd (Hong Kong) which awards medals to wines from around the world.

Scope

Our Missions

  • 01 WeChat Account Creation
  • 02 WeChat Campaigns
  • 03 Content Creation
Outcome

Results

Confidential.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

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