CLIENT: Gilbert & Gaillard

The Brand & Campaign Context

The Gilbert & Gaillard wine guide is an essential reference for professionals and wine lovers around the world. Our vocation: to promote and prescribe quality wines, representative of terroir, and the know-how of passionate men and women. Our multimedia group is dedicated to the promotion and prescription of quality wines, representative of terroir, and the know-how of passionate men and women. The group was founded in 1989 by Philippe Gaillard and François Gilbert. They started out as collection directors at Presses de la Cité. In 1991, they themselves became editors of guides and magazines. They now lead a multimedia group dedicated to wine in 22 countries. The Gilbert & Gaillard group is independent and does not call on any shareholder other than its founders. Gilbert & Gaillard also derives its notoriety from the International Challenge Gilbert & Gaillard, an international wine competition organized by Wine Tasting and Trading Ltd (Hong Kong) which awards medals to wines from around the world.