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Case Study

GARRARD

Most iconic and precious jewelry for over 300 years from the UK

Context

The Brand & Campaign

Founded in London in 1735 by master silversmith George Wicks, Garrard pioneered the modern concept of jewelry. Appointed the first official Crown Jeweller in 1843, the brand has proudly played its part in British history ever since, capturing imaginations throughout the world with unique, beautifully crafted designs that inspire and empower. From the Girls of Great Britain and Ireland Tiara to Princess Diana’s sapphire engagement ring, Garrard has crafted some of the most famous jewels in history. Garrard contacted GMA to optimize their international website for a better user experience and ranking on Baidu. We build a complete SEO strategy with recommended keywords to boost Garrard on the top search engine in China.

Scope

Our Missions

  • 01 Market Research
  • 02 Consulting
  • 03 SEO Campaign
Outcome

Results

Confidential

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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