CLIENT: GARRARD

The Brand & Campaign Context

Founded in London in 1735 by master silversmith George Wicks, Garrard pioneered the modern concept of jewelry. Appointed the first official Crown Jeweller in 1843, the brand has proudly played its part in British history ever since, capturing imaginations throughout the world with unique, beautifully crafted designs that inspire and empower. From the Girls of Great Britain and Ireland Tiara to Princess Diana’s sapphire engagement ring, Garrard has crafted some of the most famous jewels in history. Garrard contacted GMA to optimize their international website for a better user experience and ranking on Baidu. We build a complete SEO strategy with recommended keywords to boost Garrard on the top search engine in China.