CLIENT: Fromages de France

The Brand & Campaign Context

The French Dairy Interbranch Organization is an organization recognized by French and European public authorities that bring together players from the French dairy sector (milk producers, cooperatives, and private companies). Cheese manufacturing is a story as much about men as it is about the land. The Land is an essential part of the milk’s identity, and the locals’ know-how refines its character. Fromages de France contacted GMA to helping them to build a strong marketing strategy.