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Case Study

Fromages de France

Context

The Brand & Campaign

The French Dairy Interbranch Organization is an organization recognized by French and European public authorities that bring together players from the French dairy sector (milk producers, cooperatives, and private companies). Cheese manufacturing is a story as much about men as it is about the land. The Land is an essential part of the milk’s identity, and the locals’ know-how refines its character. Fromages de France contacted GMA to helping them to build a strong marketing strategy.

Scope

Our Missions

  • 01 Baidu PPC Campaign
  • 02 KOLs
  • 03 E-Reputation
Outcome

Results

  • 7.000 UV (unique visitors/Month)
  • +50.000 views / Influencers
  • +180% of exposure
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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