CLIENT: French Dream Travel

The Brand & Campaign Context

French Dream wants to give the ultimate luxury experience for Chinese Rich People who want to discover its finest, exclusive, luxury trip in France. The French « art de Vivre » and make them enjoy a special treatment with its private entrances for the Chinese. To make travellers heartbeat, passion and creation are essentials. That’s one of the reasons which lead the French Dream to open its doors to Chinese guests! As you are unique and precious, the same has to become your French experience. Our dearest wish is to make each dream come true, by offering pure emotion to share. The Chinese market offers great business opportunities due to its rapid economic growth and a huge market. However, it has its fair share of challenges, ranging from inadequate market information, inappropriate entry strategy, lack of access to sales channels, difficulty in finding the right partners and cultural differences, etc.