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Case Study

Fluid X

Professional Fitness Equipments Brand

Context

The Brand & Campaign

The Fluid X, a young sports equipment brand from Hong Kong, is a series of multi-functional, high-appearance sports water bags specially designed for fitness enthusiasts. Fluid X products are made from premium PVC and the bags can be easily stored or carried while traveling. Using a water bag for instability training exercises all stable muscles in the body to enhance core, performance, and coordination. With COVID-19, in-home fitness has become a hot topic all over the world, and it's especially true in China. With his context in mind, The Fluid X company contacted GMA to expand their brand concept to consumers on the mainland of China. GMA not only helps them build their brand image, but also sets up and manages a Tmall Store.

Scope

Our Missions

  • 01 Weibo Management
  • 02 WeChat Management
  • 03 Little Red Book Management
  • 04 Tmall Management
Outcome

Results

Co-branding campaign between FluidX, Fila sports outfit, and Top Chinese influencer Johny Huang (黄景瑜. weibo link , 22M follower)
Gallery

Project Highlights

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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