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Case Study

Fizimed

Fizimed - Connected Kegel Trainer Designed and Manufactured in France.

Context

The Brand & Campaign

Fizimed is the first connected kegel trainer brand designed and manufactured in France. Emy is a wireless probe to strengthen your perineum. Connected to a fun mobile application, Emy allows you to do your perineum rehabilitation at home alone or in addition to the rehabilitation sessions carried out with your physiotherapist, midwife, or therapist. In women, after childbirth or at the time of menopause, for example, it is important to maintain a good perineal tone to avoid stress urinary incontinence problems and in the most serious cases, an operation to place strips. Emy allows you to have better control of your bladder and is recommended for the treatment of stress urinary incontinence, prolapse, or as a preventive measure. GMA helped the Fizimed brand with their overall marketing strategy with website optimization, branding, and market survey.

Scope

Our Missions

  • 01 E-Reputation
  • 02 Website
  • 03 Branding
  • 04 Market Survey
Outcome

Results

Confidential.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
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Years in China
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