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Case Study

FISE

Context

The Brand & Campaign

FISE organize the Extrem street sport in Chengdu, and will be the host of a FISE World Series stop. Last year, we had over 200 000 people who came to discover the new sports in Nan Hu Park. If you don’t know much about China, it is the perfect occasion to come discover a huge and different culture and this value sharing moment through sports like BMX Freestyle Park, skateboard, mountain bike slopestyle and inline skate.

Scope

Our Missions

  • 01 Buzz
  • 02 Engagement KOL
  • 03 Online PR
  • 04 Animation Social Media (Weibo Wechat)
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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