CLIENT: Ferrero

The Brand & Campaign Context

The history of the FERRERO Group is a story of success in its third generation, in which the development of a multinational company perfectly combines with the past, present and future of a tenacious Piedmontese family. In order to develop the e-Commerce, Ferrero asked GMA to build a WeChat Store and then develop an eCommerce campaign. We created Store, WeChat interactive and will activate the e-Commerce Strategy to boost sales