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Case Study

Ferrero

ferrero china case study GMA
Context

The Brand & Campaign

The history of the FERRERO Group is a story of success in its third generation, in which the development of a multinational company perfectly combines with the past, present and future of a tenacious Piedmontese family. In order to develop the e-Commerce, Ferrero asked GMA to build a WeChat Store and then develop an eCommerce campaign. We created Store, WeChat interactive and will activate the e-Commerce Strategy to boost sales

Scope

Our Missions

  • 01 Wechat Store
  • 02 eCommerce
Outcome

Results

Confidential

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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