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Case Study

FashIcon

Context

The Brand & Campaign

FashIcon is an online fashion App that connects fashion lovers with stylists for personal outfit tips and advice. It is very interesting for a community of people with a common interest in fashion to share ideas, inspirations, and give advice to each other. They contacted GMA for helping them to increase visibility and get more engagement in China.

Scope

Our Missions

  • 01 Social media campaign
  • 02 WeChat
  • 03 Weibo
  • 04 E-Reputation
  • 05 Offline Promotion
Outcome

Results

  • Q&A post ranking 1st page
  • 80% exposure
  • Good reputation
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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