Exergen Corporation is the recognized world leader in industrial and medical non-invasive temperature technology. From providing temperature sensors for NASA and various industries to creating one of the world’s most popular baby gifts, the brand offers non-invasive temperature measurement devices that are more reliable than ever. Thanks to competitive prices and innovative solutions, Exergen has an advantage in the Chinese market. However, being cost-efficient is not the most important selling argument in China, where a majority of consumers online, say their first purchasing criteria is brand reputation. To help Exergen reach its KPI in China, GMA customized a compelling marketing strategy that takes into account brand reputation and the e-commerce goals of the brand in China.
