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Case Study

Ethnicraft

Context

The Brand & Campaign

In China, as the living conditions continue to improve, people are becoming more and more willing to invest in home decoration. People’s increasing purchasing power has driven the furniture market to develop in leaps and bounds.

Ethnicraft produces simple, authentic & functional furniture in a timeless, contemporary design with respect for the environment and our society.

Scope

Our Missions

  • 01 SEO
  • 02 PPC
  • 03 Reputation
Outcome

Results

  • Keywords “high-end tourism” ranking Top 1
  • More than 12 leads a month
  • Strong exposure online
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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