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Case Study

ENTRUST (DataCard)

Data card producer from Europe

Context

The Brand & Campaign

The story of DATACARD began in 1969 with the establishment of the DATACARD Group, a secure and fast personalized financial card distribution program, and a card printer. Datacard acquired Entrust in 2013, expanding its business to include digital identity capabilities. Entrust instant card solution can enhance the sense of design, management ability, and efficiency, instant printing fine, security card, employee card, student card, membership card, business certificate, all kinds of public enterprise credit card and id card. Datacard (Entrust) wanted to rebuild its brand awareness as 'Entrust' in China. Thus, they contacted GMA to optimize their official Chinese website and come up with a strategy to improve their online reputation in China.

Scope

Our Missions

  • 01 Website Verfication
  • 02 Baidu SEO
  • 03 Baidu PPC Advertising
  • 04 Online Press Release
Outcome

Results

  • Successfully Verified Official Website with New Brand Name
  • Keywords of Brand Ranked the top in the Baidu Search Result
  • + More Than 130,000 Exposure of Website in 1 Month
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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