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Case Study

Enlight App

Enlight App - A Relationship Accelerator for Your Classroom.

Enlight - app marketing china - gma
Context

The Brand & Campaign

Enlight Polls allow busy teachers to quickly uncover meaningful insights from their students by presenting the results on one dynamic dashboard. Perfect for your online class. Enlight allows you to see the unseen talents and passions of each student, even when they are learning from home. Enlight App is a hot app on the Apple store, which focuses on photo edit. It is quite popular in the western market. However, before they got connect with us, there were not many people who know their product in China. In addition, there are many competitors in the Chinese market, which are free to download, like Meitu. They contacted our agency for various services in order to increase the app's e-reputation: PR, SEO ranking on Chinese search engine Baidu, KOLs campaigns on Chinese social media WeChat and Weibo, and undercover marketing on forums.

Scope

Our Missions

  • 01 Weibo Campaigns
  • 02 WeChat Campaigns
  • 03 KOLs Campaigns
  • 04 E-Reputation
  • 05 PR
  • 06 Baidu SEO
  • 07 Forums
Outcome

Results

  • Weibo: After one month, the followers increased to around 2000
  • WeChat: Around 1000 users after one month, around 20,000 readings.
  • 8 PR in 8 different medias
  • Update backlinks everyday
  • Publish Q&A everyday
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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