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Case Study

Elixirs & Co.

Elixirs & Co. - Close to Flowers and Nature.

Elixirs & Co. logo
Context

The Brand & Campaign

Elixirs & Co is a pioneering and visionary company, which has been working for 30 years to facilitate the access of Bach flowers to the greatest number of people. Thanks to Bach flowers and through complete and varied ranges, their products provide natural answers to the difficulties and problems of everyday life. Close to flowers and nature, Elixirs & Co also cultivates a precious relationship with its consumers, we make them the center of our preoccupation in order to respond to all their needs. Personal Advice, consultation, and their personalities are here for your well being. Their adviser will be happy to meet you in their three Parisian shops, where customers will meet the full range of exceptional products with Bach flowers. For people who don’t live in Paris, they can find the online store on 24/24. The Bach flowers will help customers to achieve their personal growth, so don’t hesitate and come visit! Gérard Wolf created the company “Fleurs essences et harmonie”. He opened the first shop in the world exclusively for advice and sales of certified organic Bach flowers for their high quality. GMA helped the brand through SEO on Baidu, KOLs campaigns on Little Red Book and Weibo & WeChat account management.

Scope

Our Missions

  • 01 Baidu SEO
  • 02 KOLs Campaigns
  • 03 WeChat Account Creation
  • 04 Weibo Account Creation
  • 05 Little Red Book Online Store
Outcome

Results

Baidu SEO

  • 3 keywords ranked on the 1st page (“#Elixirs&Co”; “伊乐丝“; “Bach flower essence”) in 1 month
  • +600 website views

Weibo

  • 8 posts in 1 month
  • +1,000 followers in 1 month

WeChat

  • 4 posts in 1 month
  • +200 followers in 1 month
  • +4,221 views in 1 month

Little Red Book

  • 20 KOLs campaigns
  • 4,982 RMB total sales on the online store
  • 40 product units sold
  • 4 posts in 1 month

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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