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Case Study

DuFry

Context

The Brand & Campaign

Dufry is a global travel retailer with operations in 63 countries that exempts international travelers from the payment of certain local or national taxes and duties. Dufry shops offer to travelers a good experience amongst the widest variety of luxury brands. Because reputation means a lot especially in China, Dufry shops want to improve their image in China.

Scope

Our Missions

  • 01 E-Reputation
  • 02 Q&A
Outcome

Results

Confidential

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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