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Case Study

Dragon Nest

dragon nest China app store gma case study
Context

The Brand & Campaign

Dragon Nest is a 3D mobile game with an unpredictable plot, easy and smooth unlock 3D battle, providing a unique and fresh experience to the player. Our customer needed to consequently increase its players base in order to stabilize in this competitive market. With the abundance of choice in their app store, Chinese players have very high standards, which make it a lot more difficult for many companies to get some share of the market. In order to improve the game reputation and increase its visibility, we've worked on a custom made an omnichannel strategy.

Scope

Our Missions

  • 01 DSP
  • 02 Videos
  • 03 IP Marketing
Outcome

Results

+100000n User Activation
+3500 Daily users
Videos viewed + 200k time

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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