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Case Study

Dot Property

Context

The Brand & Campaign

Dot Property sought to increase the awareness of their luxury Real Estate & Emigration Event in Shanghai’s prestigious ‘Super Brand Mall’ in Pudong.

They approached GMA because of our experience in Real Estate & Luxury marketing to manage their communications.

Scope

Our Missions

  • 01 PR
  • 02 Media exposure
  • 03 SEO
Outcome

Results

  •  8 x PR Publications 
  •  Chinese Content Creation 
  •  Up-ranking of content on Baidu 
  • Average 30,000 views per article
  •  240,000 reads in total 
  •  A positive PR campaign that reached ROI
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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