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Case Study

Marc DORCEL

France Wellness Collection Brand for Adult

MARDORCEL IN CHINA CASE STUDIES
Context

The Brand & Campaign

DORCEL is a collection of adult products from France. It includes hundreds of well-known European brands of adult products. They are committed to providing better and more comprehensive services to adults in need in countries around the world. The Chinese market also is the main destination in their future business plan. GMA provided a comprehensive marketing plan for them, ranging from market audit to online reputation (Chinese social media, Seo, and PR) and e-commerce through Tmall Global.

Scope

Our Missions

  • 01 Prospection distributors
  • 02 WeChat Management
  • 03 Weibo Management
  • 04 Little Red Book Management
  • 05 Undercover Marketing
  • 06 KOL
  • 07 Website + SEO
  • 08 Tmall Global
  • 09 Strategic audit
Outcome

Results

Ongoing Project

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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