Skip to content
Case Study

Diamond Education

Context

The Brand & Campaign

Chinese people are informed consumers: they like to compare products and services. With an increasing purchasing power, families can now spend more on their children’s education. The demand for private education has become more diversified in China, and investment now comes from both local and international players. And they base their choice on reputation and recommendation. Visibility is the key to frill through the Chinese market.
Diamond Education helps Chinese students access British School.
Their team provide services ranging from planning to guidance in application filling or even visa and semester reports.
Diamond Education offers access to a full range of education programs, depending on the age of the student: from language camps to university.

Scope

Our Missions

  • 01 Advertising
  • 02 PPC
Outcome

Results

An increased number of leads for a smaller budged.
A more efficient paid search campaign.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.