CLIENT: Diamond Education

The Brand & Campaign Context

Chinese people are informed consumers: they like to compare products and services. With an increasing purchasing power, families can now spend more on their children’s education. The demand for private education has become more diversified in China, and investment now comes from both local and international players. And they base their choice on reputation and recommendation. Visibility is the key to frill through the Chinese market. Diamond Education helps Chinese students access British School. Their team provide services ranging from planning to guidance in application filling or even visa and semester reports. Diamond Education offers access to a full range of education programs, depending on the age of the student: from language camps to university.