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Case Study

D’Auchel

Context

The Brand & Campaign

D’AUCHEL is a French luxury brand, the founder grew up in a castle in the valley of the Loire, surrounded by objects of value and quality, he grew by refining his knowledge of luxury products and its taste in the field. The brand established in Hong Kong drew on its knowledge of French know-how and his inspirations from the dynamic Asian city to create exceptional pieces. D’AUCHEL contacted GMA to raise awareness around their brand on Chinese social media.

Scope

Our Missions

  • 01 Weibo and WeChat official account and promotion
  • 02 Beijing Pop-up Store
  • 03 PR
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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