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Case Study

Damac Properties

Context

The Brand & Campaign

The upper classes in China are more attracted by international re-location than ever before. Owning property abroad is increasingly the most popular form of investment for the wealthy in China. Collecting information before purchasing is an essential step in the process for Chinese property investors. Research is done online, and having a strong digital presence allows you to be more visible and attractive to investors. This is why it is so important to build a good e-reputation. Visibility + Reputation = Lead Generation in China.

“Damac Properties” is a luxury Real Estate company from Dubaï, they provide luxury dream homes with unique designs and stylistic concepts.

Scope

Our Missions

  • 01 Lead Generation
  • 02 Branding
  • 03 Real Estate Platform
  • 04 E-reputation
  • 05 SEO on Baidu
  • 06 WeChat and Weibo management
  • 07 Quality design
Outcome

Results

– Double traffic from SEO with 13 main keywords
– Good position from off-site and on-site promotion
– Top 1 on Juwai with 海外房产网 keyword
– +1100 followers on Weibo and +400 on WeChat
– Over 120 leads in one month on contact page
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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