CLIENT: Damac Properties

The Brand & Campaign Context

The upper classes in China are more attracted by international re-location than ever before. Owning property abroad is increasingly the most popular form of investment for the wealthy in China. Collecting information before purchasing is an essential step in the process for Chinese property investors. Research is done online, and having a strong digital presence allows you to be more visible and attractive to investors. This is why it is so important to build a good e-reputation. Visibility + Reputation = Lead Generation in China. “Damac Properties” is a luxury Real Estate company from Dubaï, they provide luxury dream homes with unique designs and stylistic concepts.