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Case Study

Coswell

Context

The Brand & Campaign

Coswell is specialized in the production and marketing of consumer products for personal care and well-being. The distribution covers the large distribution channels, pharmacies and perfumeries. ToothPast Market in China is booming.
Coswell still strongly believes in China of Market innovative niche products and asks GMA to develop a marketing strategy to increase awareness and brand image of their brands.

Scope

Our Missions

  • 01 Weibo account
  • 02 WeChat account
  • 03 E-Reputation
  • 04 Chinese website
Outcome

Results

  • 26 Medias speaks about the Brand the first month
  • +7.116 followers and 3.117 704 views for the First Month Campaign
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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