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Case Study

Cosmetigate

Context

The Brand & Campaign

Skin care and hair care products represent more than 50% of the market, with skin care products, being the fastest growing sector in the cosmetics market. China is still facing a trust issue regarding product’s quality and authenticity. Chinese consumers will prefer well-established and recognized labels. This is why brands need to be visible, in order to gain reputation.
Cosmetigate is an e-commerce website dedicated to cosmetic products. It displays different product types: skincare, haircare products for children and perfumes. The website focuses on European brands, mainly French ones. Cosmetigate targets solely Chinese consumers

Scope

Our Missions

  • 01 SEO on Baidu
  • 02 E-Reputation
Outcome

Results

  • Came in the top results on competitive keywords : “French cosmetics imported products”
  • A website easy to find for Chinese cosmetics shoppers.
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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