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Case Study

COSLYS

Context

The Brand & Campaign

COSLYS is a French, high-end organic cosmetics brand. Their product range covers hair, skin, body and baby lotions. The raw materials they use are extracted from natural, organic plants from their privately owned farms. COSLYS entered the Chinese market in 2014.

Scope

Our Missions

  • 01 Weibo
  • 02 WeChat
  • 03 Promotion
  • 04 PR
  • 05 Forum
  • 06 e-Reputation
Outcome

Results

Weibo
  • 32 000 followers
WeChat
  • Around 2000 followers on WeChat
  • Over 1 000 reads per article
PR
  • Featured by quality e-media sources
  • PC LADY, YOKA, etc.
Forums
  • Over 200 discussions about Coslys on Chinese Forums
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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