Skip to content
Case Study

Chinese School TailorMade

Context

The Brand & Campaign

TailorMade provides Mandarin classes, both in China and online. It was created by foreigners in Beijing: their objective is to make Mandarin more accessible to everyone.
They now have offices in other cities such as Shanghai, Xi’an or Tianjin. All their teachers hold language-related degrees.
Most of their clients are working with or in China; they are either individual professionals or companies.
TailorMade therefore offers their clients to choose the time and place for these lessons: Mandarin teachers can even go to their offices.

Scope

Our Missions

  • 01 SEO
  • 02 e-PR
Outcome

Results

Increased visibility and exposure

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.