Skip to content
Case Study

CGP

CGP - Specialist in Water-Based Coatings.

Context

The Brand & Campaign

CGP Cables for Global Performance specializes in the design and manufacture of standard and special high-performance electrical wires and cables, metal braids, and high-temperature sheaths. CGP, ISO 9001 and EN 9100 certified, is today a major player in the cutting-edge sectors of aeronautics, space, and defense. The engineers of the R&D department are constantly developing solutions that meet the demanding constraints of large industrial accounts: AIRBUS HELICOPTERS, AIRBUS DEFENSE AND SPACE, SAFRAN AIRCRAFT ENGINES, STELIA AEROSPACE, DASSAULT AVIATION, MBDA, MATRA, UTC AEROSPACE. Thanks to its expertise and capacity for innovation, CGP has been offering complete ranges of wires and cables for high added value applications for over 60 years: very high-temperature winding, high-temperature data transmission, airborne video surveillance systems, machine tools and automation, miniature thermocouple, guying, fire safety...

CGP is a subsidiary of the Omerin Group made up of 1,100 employees, researchers, engineers and qualified personnel, who work with passion every day to meet the needs of its customers and to design ever more efficient solutions.

Scope

Our Missions

  • 01 Website Creation
  • 02 WeChat Account Creation
  • 03 WeChat Campaigns
Outcome

Results

Confidential.

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
Read Next

Related Case Studies

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.