CLIENT: CDD Laboratories

The Brand & Campaign Context

For 50 years, CDD laboratories have researched and developed solutions and supplements for women, including fertility, intimate care, contraception. The fertility and female care market is booming in China. For example, it is estimated that the In-vitro fertilization segment will reach 2.8 billion dollars by 2025. The rise in gynecology and female care is explained in China by the taboo on the body and female sexuality which is slowly disappearing, giving way to more education on the subject and women more alert to their needs.