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Case Study

CDD Laboratories

Medical Solutions developed for women

Context

The Brand & Campaign

For 50 years, CDD laboratories have researched and developed solutions and supplements for women, including fertility, intimate care, contraception. The fertility and female care market is booming in China. For example, it is estimated that the In-vitro fertilization segment will reach 2.8 billion dollars by 2025. The rise in gynecology and female care is explained in China by the taboo on the body and female sexuality which is slowly disappearing, giving way to more education on the subject and women more alert to their needs.

Scope

Our Missions

  • 01 NDA
Outcome

Results

Confidential

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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