Multinational Supermarket Chain
Founded in 1959, Carrefour is the largest retailer in Europe. Enter the Chinese market in 1995, and more recently launched an online shopping APP.
The APP existed as the online sales channel, GMA's mission was to promote the shopping app. During the 520, 618, and 818 festivals, GMA strategy revolved around KOL and live-streaming. We carefully selected more than 20 excellent KOLs on WeChat, Weibo, Yizhibo (Live streaming platform).
The Main goal of Increasing consumer’s use of the app and online transactions was achieved.
Each campaign got an average exposure of over 20millions on social platforms and 110 million total views for live stream.
Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.
From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.
Meet the team and read our storyGet a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.
