CLIENT: CARL ZEISS

The Brand & Campaign Context

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 7.5 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets. For its customers, ZEISS develops, produces, and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology microsurgery. The Sunlens Division of ZEISS contacted GMA to build their next development strategy and operations in China. After several meetings, GMA was proud to offer a complete 360° strategy with technical levers to activate during their development.